There is an art to well-designed advertising. Well-designed banners are going to bring in plenty of extra leads and interest in your business. Whereas, poorly thought out banners will see little interest and fail to deliver as much ROI as anticipated.
Avoid rushing to design advertising banners, and instead use our handy design advice to create the best banner for your business.
Match your colours
What colours are you going to use in your adverts? Do they match? Do they clash? How do they work together? Do they hide your text? Do they match your branding?
You need to ask yourself these questions and more when it comes to choosing the colours of your advertising banners, but most importantly, you need to make sure that the colours you choose go well together. Pick the wrong colours, and your banner could have a seriously
negative impact.
Focus on typography
You need to spend more than five minutes thinking about typography. Typography doesn’t just include the font you use and the size of the text, but also other vital aspects of text, including the gap between each word.
Ask yourself, can my text be easily read? Does the font distract from the words? Does the font reflect my branding and business?
Say what you want
Is your advert big enough to display your message? Or do you need to cut down on your words?
You need to convey your message clearly and concisely so people can quickly digest and understand it. Make sure you include a call to action, such as contact information, directions, or even dates, so that potential customers can engage with you.
What does your audience want?
It’s not all about you. It’s all about your customers. Well, it’s more of a ‘meet in the middle’ situation, but you do need to think about what your audience wants to see in an advert.
The interests and style of your demographic should be reflected in the overall design of your advert so that you have the best chances of engaging with your audience and converting them into customers.
Big Value Banners are producers of high quality, durable PVC banners. If you’re looking to attract new customers, advertise your event, or network with a banner, then browse our website, or get in touch by calling 01939 260 377.
