Advertising advice, Business advice

Why it’s important to get your advert right: the law and appearance

Advertising can be really beneficial for your business, in more ways than one. But it’s vital that it’s done correctly, following advertising rules and regulations, and with some advertising expertise. By doing so, you can make sure your advertising will have the biggest impact for your target audience, under the correct conditions.


The most common reason companies use advertising is to show their brand. Adverts that clearly display a company name, logo and contact details such as address or website, are most successful at increasing brand awareness. With these kind of advertisements, it’s best to be short and punchy with text as the main aim is to get people recognising and trusting your brand.

You want people to remember your company when they need your services and that’s why punchy text or simply a logo with your company’s colours is most effective. Reams of text isn’t memorable and colours that don’t match with your branding just look messy which can mean your company isn’t getting the right exposure from the advert.


Placing your advert where it will get the most coverage is worth careful consideration. Think about the areas in your local town with the most transport either by people or cars or bus, or the type of people you want to target your adverts to. If you’re placing your adverts where no one will see it, or to people that won’t be interested, you’re wasting your advertising.

Banner Type

Different types of advertising will look better in different places. Feather flags are ideal if you’re advertising at a festival, or around a bar or pop up stall. But if you’re advertising your construction company, you’d be better off making the most of your work with scaffold advertising. Vinyl banners come in all different shapes and sizes so you should tailor this for your company.

Advertising Regulations

Before you place your advert in all the busy areas of town, you must have permission from the owner of the site, so that you are not intruding on someone else’s property without consent. This is one of the advertising laws that govern the condition of your adverts, which you must check before you place any in the public view.

You must also keep your advert clean and tidy and in a safe condition, which is also important for the appearance of your brand and company. Your advert must not block any other important signs, such as road traffic sign, or rail sign. And lastly, if asked to take down your advertisement by the authority, you must do so carefully.

Planning Permission

You may need to make a planning application if your advert is bigger than 0.3m. The rules and regulations for this are quite complex, depending on what you are advertising and where it will be displayed. You can find details of these regulations from the Planning Portal website. If you find you do need to apply for planning permission, there is a form that can also be found on their website.

Advertising without consent when it is needed means that you are advertising against the law. Typically, the planning authority would then decide whether to prosecute and file an offence under section 224 of the Town and Country Planning Act 1990. Continued advertising without consent can land you with a £2500 fine.

Advertising can work wonders for your business by increasing your brand and boosting sales so it’s important to abide by the rules and make it look the best it can. Big Value Banners have an extensive range of advertising banners in all shapes, sizes and materials. If you’d like some more information on how you can advertise your business, give us a call on 01939 260 377 and speak to one of our team