Advertising advice, Business advice

Planning your Festive Advertising

Christmas is fast approaching, and those businesses who have yet to finalise their festive marketing should start to consider quick and easy ways to start seasonal advertising. Here’s how businesses can create some quick and effective advertising to market their Christmas wares and boost profits in November and December.

Choose your Medium

There are a number of effective ways to promote your business over the Christmas period. It is important to choose the correct medium so that you can attract the right customers to shop with you. While it is important to be diverse in the style of advertising you use, PVC banners, or pavement signage provide a simple and effective way to attract a wider audience and can easily be incorporated into a larger winter marketing campaign.

Ad some Sparkle

Design your advertising to look unique to your business and industry, but make sure that you make people aware of all the Christmas goods you supply by using festive colours and imagery. Santa Claus, reindeer, Christmas trees, and snowflakes are brilliant decorations for festive advertising, but be careful not to overuse them. Consider your market carefully- if you’re selling high-end goods, then its best to avoid cartoons and caricatures and instead go for exquisitely designed images.

Offer a Little Extra

Christmas is a time of giving, so why not give a little back to customers who shop in your store. Running a promotion that includes free gifts with a purchase threshold, or a free mince pie to every customer and stating this on your advert will attract customers and create a jolly atmosphere whilst they shop with you.

Think about Placement

Where you place your advert is very important. A banner or sign placed in a busy area will attract a larger number of customers than one placed in an area with low through-traffic. If possible, try to place your advert in a highly visible place, but make sure it has your business address or directions to your shop so people can find you with ease.

We can help you with your festive marketing. With a quick turnaround we can create a banner advert, pavement signage, or posters for your business’ Christmas marketing. Get in touch to find out more by calling 01939 260 377 or emailing